Treasury Roll Call, 10 06 27

I like when Etsy members create Treasuries including items they love rather than that blind sort of homogenized and, frankly, quite boring promotional curating we see pretty much 24/7 on that site.


You can tell when Treasuries are created with love. Oh, I know it's the homogenized ones that make it to their Front Page. A fact that is really kind of sad, if you stop and truly think about it. Same curators, same sellers, same stuff and, albeit pretty stuff, it *is* the same stuff.


A few years ago, maybe 2007? 2008? on New Year's Day (I think ~ or Christmas Day, I cannot remember) HeyMichelle called upon all Etsians to create Treasuries of meaning, of dedication, of purpose. Treasuries that actually meant something rather than the repetitious back-scratching monotony that goes on now.


It was a delightful day when Michelle devotedly placed one after another of those gorgeous and deeply personal Treasuries on the Front Page ~ all day long. A delightful day. I think many of us hung around just to see the Front Page change to a new surprise.


For reasons only Etsy understands, they decided to never do that again. The day, the project, and those Front Pages were wildly popular and tremendously well received. It united the Community and people saw items never seen before on the Front Page. I cannot help but think that this project must have either a. been too much work, or b. somehow frightened the Etsy gods. Lord knows how or why, but Etsy reverted back immediately to the homogenized ho-humminess for which they are renowned.


Well, this little mini-rant was by way of Carol having included me in a lovely and obviously heartfelt Treasury. And expressing to me, privately, that she holds out hope that it will make the Front Page.


Forgive the rant, Carol ~ I'm truly honored ~ I love your treasury, I love having been included and I adore your shop, Through The Woods! xo Thank you!